You may not be ready for what we say, but your EBITDA will love us.
Meet Jason
Jason Knight is a partner at Value Creation Academy (VCA), is a seasoned entrepreneur who has founded and grown both MSP and SaaS ventures tailored to the IT services market—most notably Scaled, a company built to solve real-world operational and technology gaps in service firms. With more than 15 years of experience as a coach, Jason guides MSP owners and operators through strategic execution, team alignment, and business transformation. His expertise bridges product thinking, business scalability, and repeatable operational models tailored for value creation. Renowned for his hands-on, pragmatic approach, he equips clients with both mindset and systems to control cost structures, sharpen delivery, and position their companies for higher exit multiples. As a speaker and workshop facilitator, Jason delivers actionable insights on aligning leadership strategy with sustainable growth and investor-readiness.
Meet Andrew
With over 25 years of experience in the IT and MSP space, Andrew Moore has lived every stage of the MSP journey he now teaches: scaling multiple, multi-million dollar managed services firms, navigating sustained organic growth, driving operational and cultural change, and guiding a company through private equity acquisition as a platform investment.
Andrew’s expertise spans operational process design, financial alignment, and leadership coaching. He’s a certified Lean Six Sigma Green Belt and an architect of scalable systems that make service delivery more efficient, sales-to-operations handoffs cleaner, and leadership accountability sharper.
Meet Reed
Reed Warren is President & CEO of iTValuations and a Certified Valuation Analyst (CVA) with over three decades of experience in the IT services and technology sector. Reed is also a Partner and Founding Member of Value Creation Academy. Over the course of his career, he has advised on more than 90 successful M&A transactions across 19 countries and served over 700 firms, drawing on deep expertise in strategy, operations, and executive leadership. Known for his creative, collaborative approach and knack for navigating challenging negotiations, he’s a sought-after speaker and author in the valuation space.
In his personal time, Reed enjoys boating with his wife and three adult sons, camping, hiking, and pursuing his love of flying as a newly certified commercial pilot.
We can help:
Measure What Matters
Stop guessing what your scorecards and KPIs need to look like. Algin your processes and data. Stop wasting effort.
Drive Accountability
Create teams that work smart and understand their goals. Help people achive their best while also ensuring they are doing a good job every day.
Drive Value
Build a business that has the value you need to achieve your goals. Whether that is exit, growth or stability. Realize the value of your hard work.